| H | Highest of expectations and aspirations – every pupil and every member of staff gives 100% all the time |
| A | Applaud and praise success |
| R | Relentless and rigorous in our pursuit of excellence |
| B | Broadening horizons and optimising life chances |
| O | Outstanding teaching and learning in the classroom |
| U | Understanding – we care and support each and every pupil, member of staff and member of our school community |
| R | Recruit, develop and retain the very best staff |